Privacy Policy

Last updated: 2026

At Atelier Chen, we place great importance on protecting your privacy and the security of your personal data. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit our website or shop with us. This Policy is in line with Singapore's Personal Data Protection Act 2012 (PDPA).

1. Organisation Responsible for Your Personal Data

The organisation responsible for processing your personal data through this website is:

Nexmerc Limited (trading as Atelier Chen)
Company No: 80741878
Unit 1603, 16/F, The L. Plaza, 367 - 375 Queen's Road Central, Sheung Wan, Hong Kong
Phone: +1 917-203-8027
Email: care@atelierchen-singapore.com

Data Protection Officer: [insert DPO name/designation] — reachable at care@atelierchen-singapore.com.

2. Website Security

For security reasons, this website uses SSL/TLS encryption to protect the transmission of personal data and other confidential content, such as orders or enquiries. You can recognise an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

3. Data Collected When You Visit

If you visit our website purely for informational purposes — without registering or otherwise submitting any information — we only collect the data that your browser automatically sends to our server (known as "server log files"). This includes:

• Pages visited
• Date and time of access
• Amount of data transferred (in bytes)
• Referrer URL (the page you came from)
• Browser type and version
• Operating system
• IP address (anonymised where applicable)

This data is processed in reliance on the Legitimate Interests Exception under the PDPA, for our legitimate interest in improving the stability and functionality of our website. This data is not shared or used for any other purpose.

4. Cookies

We use cookies on various pages of our website to make your visit more convenient and to enable certain features. Cookies are small text files stored on your device. There are two main types:

• Session cookies: Automatically deleted once you close your browser.
• Persistent cookies: Remain on your device for a set period, allowing us or our partners to recognise your browser on your next visit.

Cookies may collect and process certain information, such as browser data, location data and IP address. We may also work with advertising partners who place cookies on your device during your visit (third-party cookies) to help us provide more relevant content and offers.

Managing Cookies

You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect the functionality of certain elements of our website.

5. Contact Forms and Communication

If you contact us via a contact form or by email, we collect the personal data you provide. This data is stored and used solely to respond to your enquiry and for related technical administration purposes.

Your data will be deleted once your enquiry has been fully dealt with, unless we are legally required to retain it for longer.

6. Customer Accounts and Contract Data Processing

If you create a customer account or provide personal data in order to place an order, we collect and process this information in order to fulfil the contract. The specific data collected can be found on the relevant input forms.

You may delete your customer account at any time by contacting us at care@atelierchen-singapore.com. Once your order has been fully processed or your account has been deleted, your data will only be retained for the period required under tax and commercial law.

7. Email Newsletter

If you sign up for our newsletter, we will regularly send you information about our offers and promotions. The only information required is your email address. We use the double opt-in procedure, meaning we will only send the newsletter once you have expressly confirmed your consent by clicking a confirmation link. This process is designed to comply with Singapore's Spam Control Act, which governs unsolicited commercial email.

You can unsubscribe at any time using the unsubscribe link included in every message.

8. Product Recommendations by Email

If you provided your email address when purchasing goods or services, we may send you email offers for similar products from our range. You have the right to object to the use of your email address for this purpose at any time, either by contacting us or by using the unsubscribe link.

9. Sharing of Data

We only share your personal data with third parties to the extent necessary to fulfil our contractual obligations to you:

• Delivery providers: We pass on delivery information (such as your name, address, and phone number) to the courier and fulfilment partners responsible for dispatching and delivering your order.
• Payment providers: We share payment data with the relevant payment institution to ensure your transaction is processed securely.
• Overseas transfers: As we use international fulfilment centres to process and ship your orders, your delivery information may be transferred to and processed by our partners outside Singapore (e.g. in Hong Kong or mainland China). In accordance with the Transfer Limitation Obligation under the PDPA, we take appropriate steps — such as contractual safeguards — to ensure that any overseas recipient provides a standard of protection for your personal data that is comparable to the protection under the PDPA.

10. Advertising and Analytics Tools

Our website uses tools such as Google Analytics and Meta (Facebook) Pixel to track user behaviour after an advert has been shown or clicked. This is used to assess the effectiveness of our advertising for statistical and market research purposes. Using these tools involves data being transferred to and processed by Google and Meta, which may be located outside Singapore; we rely on these providers' own safeguards and contractual terms to help ensure a comparable standard of protection, consistent with our obligations under the PDPA.

11. Your Data Protection Rights

Under Singapore's Personal Data Protection Act (PDPA), you have the following rights in relation to your personal data:

• Right of access: You have the right to request information about the personal data we hold about you and how it has been used or disclosed within the past year.
• Right to correction: You have the right to request the correction of inaccurate or incomplete personal data.
• Right to withdraw consent: Where our collection, use or disclosure of your personal data is based on your consent, you may withdraw it at any time by contacting us. Please note that withdrawing consent may affect our ability to continue providing certain goods or services to you, and will not affect any processing already carried out.
• Right to complain: You have the right to lodge a complaint with the Personal Data Protection Commission (PDPC), Singapore's data protection regulator.

You may also ask us to delete or anonymise personal data that we no longer need for the purposes for which it was collected, subject to any legal or contractual retention requirements (see Section 12).

12. Data Retention

Personal data is retained for as long as necessary to fulfil the purposes for which it was collected, or as required under applicable statutory retention periods (e.g. tax and commercial record-keeping obligations). Once these purposes and retention periods have expired, the data is securely deleted or anonymised, unless still required to fulfil a contract.

13. Changes to This Privacy Policy

We reserve the right to update or amend this Privacy Policy at any time. Any changes will be published on this page along with the updated version date. Continued use of our website after such changes take effect constitutes acceptance of the updated policy.